YouTube reaches more 18-49 year-olds than any broadcast or network TV station
We’ve all known for a while that TV viewing has been on the decline. In 2016, Google reported that YouTube reaches more 18 to 49-year-olds than any broadcast or network TV station. Not to mention, on average, 8 out of 10 18 to 49-year-olds watch YouTube per month. In other words, YouTube has the reach potential for a significant portion of your B2B target audience.
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